NFTs are conquering all sectors, so much so that even the beauty giant Yves Saint Laurent Beauté of the L’Oréal Group wanted to start this new journey.
According to reports, it seems YSL Beauté is set to launch its first drop of 10,000 free NFTs on 15 June, which will give those who request them, including Vivatech visitors and followers of the @YSLBeauty Instagram and Twitter accounts, access to the brand’s Web3 ecosystem.
In practice, these are 10,000 NFTs called Golden Blocks minted on Polygon’s blockchain that will be accessible via the YSL Beauty Wallet app, a wallet developed in collaboration with Arianee.
Once granted access, users who are fans of the beauty brand will be able to join future drops, as well as exclusive experiences such as artist fan tokens developed in collaboration with the P00LS platform.