Recording artist Billie Eilish is joining the metaverse as her company Lash Music LLC has filed a pair of trademark applications for her name and the Blohsh logo with the United States Patent and Trademark Office (USPTO).
These applications, filed on February 26, 2022, indicate that the pop singer plans to expand into the metaverse and offer non-fungible tokens (NFTs), digital collectibles, and software featuring virtual currency.
Licensed trademark attorney Michael Kondoudis broke the news via Twitter on Thursday, March 3. Ms. Eilish’s move will allow fans to purchase her downloadable digital media, which is based on blockchain-based technology, downloadable video game software, and other virtual goods, including in-game resources and video games and virtual worlds. The virtual currency used is included.
Universal Music Group (UMG) recently announced a partnership with NFT platform Curio, and given that Billie Eilish is one of UMG’s more popular recording artists, this development doesn’t come as a shock.