It seems like everyone is getting into NFTs these days, so why should one of the world’s most popular apps be any different? Meta CEO Mark Zuckerberg has announced that Instagram will soon allow users to display NFTs and perhaps even mint them, reports Engadget.
Zuckerberg did not delve into specifics, but he said users would be able to bring existing NFTs over to Instagram and « hopefully over time be able to mint things within that environment. »
Meta is not the first social media giant to tap into the NFT craze. Twitter launched a feature in January allowing iOS users on its subscription service Twitter Blue to turn NFTs into their profile pictures.
Of course, there’s also a metaverse angle here as well. Zuckerberg reportedly talked about minting your avatar’s clothing as an NFT and taking « it between your different places. » Zuckerberg has talked about NFTs and the metaverse before, saying that he could see them as part of the digital world’s governance. Now, it seems like he’s thinking about them as digital objects, something brought up by Meta before.
He did note on Tuesday that « a bunch of technical things that need to get worked out before that’ll really be seamless to happen. » For one, Meta would have to make sure the objects integrated well on different platforms, which isn’t particularly easy. It’d also have to, you know, actually, build a metaverse for that to happen in (which does seem like a small technical hurdle).