Link-in-bio platform Linktree is the latest company that is looking to integrate NFTs into its service, as the company has revealed a set of new features that will allow creators to showcase their NFTs and “build a community around ownership.” The company says that with this new launch, creators will have new ways to monetize their craft and curate a digital identity. The new features were developed in partnership with NFT marketplace OpenSea.
The company’s new “NFT Gallery” link feature allows users to showcase their NFTs on their Linktree. Creators can add the URL of an OpenSea collection to generate a preview and have the option to connect their Metamask wallets to verify ownership of the collection. Or, creators can connect their Metamask wallets and select up to six NFTs they own to display them on their Linktree. Users can then click through to OpenSea to view and purchase the available NFTs.
Creators can also use their NFTs as their profile images or backgrounds on their Linktree after they connect their wallets. NFTs that have been verified will be displayed in a hexagonal frame to make them stand out as profile images, which is the same approach that Twitter took with its NFT profile pictures. Backgrounds will have a verification badge at the bottom of the creator’s Linktree. Users can then click to find out more about the NFT on Linktree. The company notes that it’s leveraging OpenSea and Metamask to power verification.
Linktree is also introducing a new NFT lock feature that allows creators to lock their links using a smart contract address. Only users who own NFTs from a particular collection will then be able to unlock the link by connecting their wallets to prove ownership. Linktree says this feature allows creators to make the distribution of benefits easier.