The Italian luxury car maker will auction the world’s first supercar 1:1 NFT before the Aventador becomes a V12-powered plug-in hybrid.
With the Aventador approaching the end of production, Lamborghini is collaborating with Krista Kim and Steve Aoki for the 1:1 supercar NFT.
The drop is the world’s first NFT ever to be auctioned with a physical super sports car, the Italian luxury car maker claimed.
The NFT will include exclusive virtual previews of future limited edition Lamborghini models, among other benefits.
In February, Lamborghini had auctioned its first batch of five NFT collectibles themed in Lamborghini to the Stars to honor Apollo 11, with a total bidding price of US$659,636.
Over the past year, a brace of automakers have launched car-themed NFTs to join the frenzy; Porsche, Rolls-Royce, and McLaren have received the treatment.