The iconic football club FC Barcelona launches “In a Way, Immortal” NFT, which is the first NFT in the club’s history celebrating the legendary Dutch player Johan Cruyff.
The ‘In a way, Immortal’ NFT is an audiovisual digital artwork depicting Johan Cruyff’s iconic goal against Miguel Reina of Atlético Madrid on December 22, 1973, when Cruyff “flew” through the air.
This legendary goal has been dubbed Le but impossible de Cruyff (Cruyff’s impossible goal). Actually ‘In a Way, Immortal’ is inspired by an iconic quote from Johan Cruyff.
The one-of-one animated edition of the Immortal NFT, along with four additional NFTs that will each include a still image from the animated version, will be up for auction at Sotheby’s in a hybrid online-live auction.
The bidding started on July 21 and will continue until the live auction at Sotheby’s New York on July 29. The buyer will have the option of paying with fiat money or a cryptocurrency like BTC, ETH, DOT, or USDC.
Online bidding will be open during the live auction for potential buyers who are located outside of New York.
Immortal retells Johan Cruyff’s legendary goal in poetic molten gold animation created by a 40-person team of Hollywood’s most talented CG and VFX artists.
The 40-second film is accompanied by an original soundtrack performed by a 30-piece orchestra, which includes authentic sounds from the Camp Nou stadium and FC Barcelona fans.