The famous crocodile motif brand dipped another toe into the digital space with the launch of the first Lacoste NFT collection on June 14th. The team entitled the project, UNDW3. Their intention is to get Web3 pioneers to link up with the fashion brand on a voyage to experience collaborative fashion in a new interactive and co-creative virtual community.
Since the first drop, NFT collectors have gobbled them up with all Lacoste NFTs sold out and a total trading volume of $1.79 million. Additionally, their DAO has over 8570 members and more than 80,000 members on their Discord server.
The Lacoste collection consists of 11,212 crocodile NFTs emerging out of water. The company chose this amount in honor of the founder of the company, the French tennis player René Lacoste. Rene produced the first Lacoste polo shirt in 1933. The so-named l1212 polo shirt had the code L1212 which denoted the original materials, etc.
Collectors of the Lacoste NFT collection expect exclusive access to personalized physical and digital products. Moreover, as part of the Lacoste experience owners may have a say in the design of future products.
Lacoste wants to forge a long-term collaborative community with their first UNDW3 NFT and future NFT releases.