The rise of cryptocurrency has opened the floodgates of possibilities. With NFTs, or non-fungible tokens, gaining traction, more and more players are entering the digital space with their innovative products. One of the biggest beneficiaries of this technology is the gaming industry, which has found a way to provide a more engaging experience for users. Guardianlink, a non-fungible token (NFT) ecosystem technology framework, is the latest to join the craze. The Chennai-based blockchain startup has announced that it is entering the NFT gaming space by launching the world’s first play-to-earn cricket game with Jump.trade.
NFT is a digital asset that represents real-world things or parts of them. These can include art, music, in-game items, and videos. These can be traded online but cannot be duplicated. With cricket being one of the more popular sports, Guardianlink’s foray into the gaming industry does not come as a surprise. The firm was started in 2016 and launched its NFT marketplace framework two years back. It supports over 40 NFT marketplaces worldwide. It offers a customizable launch pad for artists, gamers and celebrities. It has worked for some of the celebrities’ successful NFT projects.
Guardianlink recently secured an investment of $12 million in a funding round led by Kalaari Capital. This fund will be used to grow the business. It already has offices in Singapore and Japan. Some global companies are also entering the NFT segment. Including American Express. It has filed seven trademark applications for foraying into the Metaverse and NFT segments . The application includes the American Express logo indicating that it may also be rendered virtual. This is American Express’s move to explore possibilities in Web 3.