FC Barcelona President Joan Laporta (pictured) outlined how one of the world’s most famous football clubs is exploiting technologies such as blockchain, non-fungible tokens (NFT) and the metaverse to create opportunities for growth and drive sustainability.
In his keynote, Laporta indicated that FC Barcelona plans to launch its first NFT soon, although without revealing any details. He also revealed that the club wants to create its own cryptocurrency, and generally regards blockchain as a key tool for the creation of compelling services for the club’s 300 million fans around the world.
FC Barcelona will use NFTs and build its own metaverse as part of a strategy to attract new supporters, club president Joan Laporta said during his Mobile World Congress 2022 keynote. Sports clubs are increasingly turning to digital channels to engage with fans around the world and boost income, but investing in these unproven and early-stage technologies is not without its risks.