Japan’s E-Commerce Giant Rakuten Launches NFT Marketplace

Japan-based e-commerce giant Rakuten has launched a new NFT marketplace and sales platform called Rakuten NFT. The platform will offer NFTs related to areas like sports and entertainment, which includes music and anime.
According to a press release on Friday, the company said its Rakuten NFT (non-fungible token) platform is focused on NFTs in areas such as sports and entertainment, including music and anime.

The marketplace also features a “one-stop” platform providing intellectual property (IP) holders with the ability to build their own website for the issuance and sale of NFTs, the company said.
NFTs inspired by Ultraman anime and the horse racing-themed comic Kurogane Hiroshi G1 Gekitoshi (2010 Series) were chosen as the first of the pieces to be made available on Rakuten NFT. These also contain illustrations by famed manga artist Hiroshi Kurogane.

“There are plans for NFTs featuring rare footage including famous scenes from TV Asahi shows and NFT trading cards of rock idol group Under Beasty,” the company added. “NFT artwork by contemporary artists from the Art Powers Japan Association and NFTs featuring characters from Tiger & Bunny 2, the popular anime from Bandai Namco Pictures are also planned.”

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