Starbucks has perfected the art of producing excellent coffees with “questionable” names, but selling coffees is not this brand’s primary business in more ways than one. As mentioned earlier, Starbucks is a brand many people have an emotional connection with. The brand realizes this fact, which must be one reason why this company is delving into the NFT space.
If Starbucks is an essential part of your daily routine, you might be excited to learn that this company is about to make its NFT debut, and it might happen sooner than most people expected. There have been a few changes in the Starbucks kingdom, and the company recently appointed an interim CEO that’ll help lead the NFT drive.
Throughout this piece, we’ll look into the possibility of Starbucks running a long-term NFT campaign from the get-go.